«7-9 JULY 2003 GRENADA GRAND BEACH RESORT GRAND ANSE, GRENADA CARIBBEAN TOURISM ORGANIZATION in collaboration with the GRENADA BOARD OF TOURISM & ...»
Proceedings from the
TOURISM EDUCATORS FORUM 2003
7-9 JULY 2003
GRENADA GRAND BEACH RESORT
GRAND ANSE, GRENADA
CARIBBEAN TOURISM ORGANIZATION
in collaboration with the
GRENADA BOARD OF TOURISM
CARIBBEAN TOURISM HUMAN RESOURCE COUNCIL
Table of Contents
Forum Programme …………………………………………………………………………………………..i Opening Ceremony Programme………………………………………………………………………iv Overview of Caribbean Tourism
WTO TedQual Experience Model
Tourism Internship Exchange System (TIES)
Quality Standards in E-Learning
Product Development Part 1-Sports Tourism
Product Development Part 2-Sustainable Tourism
The Learning Organization
Professional Development Workshop
Health, Safety and Security Issues in Tourism
List of Participants
DAY ONE – MONDAY, 7th JULY 2003
8.00 a.m. – 9.00 a.m. Registration
9.00 a.m. - 9.30 a.m. Opening Ceremony
9.30 a.m. – 10.00 a.m. BREAK
10.00 a.m. – 11.00 a.m. Overview of Caribbean Tourism Presenter Mrs. Bonita Morgan, Director of Human Resources, CTO
11.00 a.m. – 12.30 p.m. State of Caribbean Tourism & Responses to Challenges and Opportunities
Mr. Jean Holder, Secretary General, CTO Mr. William Joseph, Director of Tourism, Grenada Mr. Lawrence Lambert MBE, General Manager, Flamboyant Hotel & President, Grenada
OBJECTIVES To update the knowledge base of tourism/hospitality educators, trainers and e human resource personnel regarding the latest trends and developments in the tourism sector using tourism practitioners as facilitators.
To provide an opportunity to the educators to network and share information on e the challenges facing them as educators with a view to formulating recommendations.
To allow for a cross fertilization of ideas and exchanges in tourism human e resources development.
To provide tourism educators who have responsibility for programme e development and delivery within the post-secondary tourism/hospitality school system in the Caribbean region with relevant, up-to-date and accurate information on the sector.
To provide tourism/hospitality educators with a forum to discuss the current e problems and opportunities facing tourism and hospitality education today.
To provide educators with an opportunity to examine the interface between e education and training and their application to the industry.
To examine and evaluate approaches to and issues surrounding tourism and e hospitality education.
To provide a forum for exploring recent trends in tourism education and training e and how these impact the delivery of tourism/hospitality programmes being offered throughout the region.
The Caribbean Tourism Organization (CTO) Caribbean Tourism Human Resource Council (CTHRC) wish to thank industry stakeholders and the management and staff of the Grenada Board of Tourism for their support of the Tourism Educators’ Forum 2003
OVERVIEW OF CARIBBEAN TOURISM 1Presenter: Mrs. Bonita Morgan Director of Human Resources Caribbean Tourism Organization, Barbados firstname.lastname@example.org Mrs. Bonita Morgan has been employed at the Caribbean Tourism Organization as Director of Human Resources for the past five years. Before joining the CTO she worked for three years as a short-term Training Officer with the Canadian Training Awards Project (CTAP), a CIDA-funded human resource project for the region, and the Caribbean Association of Industry and Commerce (CAIC) for five years as a Senior Training Advisor.
She holds a Bachelor of Arts degree in Spanish from the McGill University in Montreal, Canada and a Masters of Arts in Latin American Studies from Georgetown University in Washington D.C., U.S.A.
Mrs. Morgan is a trained trainer and has conducted a variety of training and organization development activities within the Caribbean over the past 15 years. She is a certified user of the Myers-Briggs Type Indicator (MBTI) and has conducted MBTI workshops within the Caribbean Over the past 15 years she has been a member of the Caribbean Management Development Association (CMDA) and served as Vice President from 1995 to 1997. She also acts as a tutor for the Certified Professional Secretary’s (CPS) Programme in Barbados.
POST 9/11 FALL-OUT Safety & security - both traveling to, and at the destination - have become even an more pressing concern among consumers Has had a severe impact on the airline industry (which was ailing before) Much shorter booking window Long haul travel was harder hit, and will recover more slowly
*Latest estimates PERFORMANCE – 2002 Weak 2002 winter season – down approx 10% Reducing levels of decline in early summer months; slight increase in August; sharp increases from September Post September 2002: sharpest increases from the US and Canada, good growth from the Caribbean; declines out of Europe until October but sharp increases in November & December Cruise tourism: weak Winter (-3%), robust growth through the summer;
Northern destinations benefited most
90 67.7% 70 63.8% 63.5% 50 ) ) )
Preliminary 2002 results from the World Tourism Organization:
International arrivals increases by 3.1 percent Strongest growth in Europe, followed by South Asia Americas – North, Central & South America (including the Caribbean) only major region to record a decline (-1%)
$194.3 2001 $196.6 200 2002 $126.3 2003 $145.7 150 100 74.1% 65.0% 50 0 ) ) )
Prospects: Land-based Tourism I Unique and difficult operating environment International airline industry lost $30 billion thru 9/11 and $10 billion via Gulf War II (IATA estimates); SARS impact yet to be determined Europe: long-haul travel has been the hardest hit segment United States: outbound travel has contracted, with Safety is a major concern;
Emphasis on travel to domestic or “close to home” destinations Continuing uncertainty: concern with Terrorism, SARS, shortened booking window; severe discounting, etc
Prospects: Land-based Tourism IIWeaker US dollar
Historically, US overseas traveling patterns have been closely tied to the strength of the dollar US dollar fell by 20.7% against the Euro over the past year;
Canadian dollar on 6-year high, up 16% versus US dollar this year UK pound up 10% versus the US dollar since May 2002 Apparent change in US monetary policy; weaker dollar will help US exporters & increase profits of multi-nationals; corporate earnings up 12% in first quarter;
Prospects: Land-based Tourism III Caribbean tourism has continued to recover post 9/11, despite Iraq War II and (seemingly) SARS Likelihood of some re-direction of European long traffic from the Middle East and Asia/Pacific regions due to the War and SARS Weaker dollar will make the Caribbean more attractive price-wise to Europeans and Canadians Geographic proximity, perceived safety and pricing in dollars creates climate for increased US travel to the region, especially among experienced travelers, special interest markets, etc Prospects: Cruise Tourism Growth in share since 1999, after several years of gradual decline (from 1987) Much increased base-porting on US mainland since 9/11 Carnival & Royal Caribbean now account for over 80 percent of berths operating in the region North American capacity will grow by 7.1% p.a. thru 2005 Sharp rise (13%) in capacity allocated to the Caribbean in 2003 versus modest increase (2.5%) to rest of the world 6 OUTLOOK Land-based Tourism Although the climate remains difficult, we think that there are clear possibilities for continued recovery and growth for Caribbean tourism in the short and medium term Cruise Tourism Cruise visitation to the Caribbean expected to grow significantly in 2003, with the more northerly destinations benefiting most
WTO TEDQUAL EXPERIENCE MODEL–QUALITY ASSURANCE &
PROGRAMME ARTICULATION2Presenter: Dr. Lincoln Marshall Associate Professor of Tourism & Hospitality Management George Washington University, USA email@example.com Dr. Lincoln Marshall is a Bahamian citizen, who is currently the Director of the Accelerated Master of Tourism (AMTA) programme and an Associate Professor at George Washington University in the School of Business and Public Management in Washington, DC. Prior to this experience he was an Associate Professor with the Department of Hotel, Restaurant, and Institutional Management at Indiana University of Pennsylvania. He served as a Visiting Professor at Cornell University and taught Casino Management, and taught management courses as an Adjunct Professor at Nova South-eastern University in Fort Lauderdale, Florida. He is currently a member of the Society of Human Resource Management, Council on Hotel, Restaurant and Institutional Education, and the International Festival Events Association. He received a Bachelor’s degree from Grinnell College and a Doctor of Philosophy from The American University in Washington, D.C. During the past twenty-one years he has been involved in various aspects of the tourism industry; as an educator, a practitioner and a consultant.
WHAT IS THE TedQual CERTIFICATION?
A unique quality assurance certification system offered to educational institutions, universities and business schools throughout the world with tourism education progammes (TEP).
It is voluntary and one of the requirements for admission to the WTO Education Council WTO·THEMIS is an operational instrument to facilitate administration and management in implementing its programme of work in the area of education and training in tourism, and thus facilitating relations with WTO Members, in close coordination with WTO and its Human Resources Development Department (HRD).
A Chapter of the WTO Affiliate Members Its mission is to contribute to the global strategy of WTO in the areas of tourism education, training and academic research, as well as representing and fostering the views of the academic stakeholders in tourism.
TedQual Certified Institutions 45 total worldwide Three within the USA – The George Washington University
•Master Tourism Administration
•Destination Management Certificate
•Event Management University of Hawaii at Manoa Johnson & Wales Benefits of Certification for GW Promoting our MTA degree among international students Eligibility to bid on WTO training contracts Eligibility to bid on other WTO contracts Participate in formulation of WTO educational policies Networking with faculty from the world’s top tourism universities Overall marketing of our programmes
STEPS TO CERTIFICATION
1. Application for certification to the WTO- Themis Foundation through SGS
2. Acceptance and payment of a financial proposal from Themis Foundation.
3. Audit performance by SGS qualified personnel.
4. Examination of SGS report by the WTO TedQual International Certification Committee.
5. Issuance of WTO-TedQual Certification.
6. Ongoing surveillance
2. Maximum Points
3. Scored Points
5. Efficiency Documents GW Produced for TedQual DTHM Faculty Guide MTA Student Handbook Master of Tourism Administration Degree Programme Policies and Procedures Manual Master of Tourism Administration Degree Programme Quality Management System 2001 –2002
TOURISM INTERNSHIP EXCHANGE SYSTEM (TIES)3Presenter: Mr. Guillermo Graglia Pontificia Universidad Cat[lica Madre y Maestra (PUCMM) Dominican Republic firstname.lastname@example.org Mr. Guillermo Graglia is credited with having enhanced the profile of careers in tourism and hospitality at the PUCMM in the Dominican Republic. In addition, he has driven several innovative programs of basic and middle-level training held in the work place, with the technical and financial support of the country's Institute for Technical-Professional Training (INFOTEP). “These programs have significantly improved the professional quality of line personnel in the participating hotels," said Johnny Bernal, president of the Dominican Republic National Hotel & Restaurant Association (ASONAHORES) and member of the CHA Board of Directors.
A native of Argentina, Guillermo Graglia has a business degree from the University of Buenos Aires, as well as a Master’s degree in Business Administration from the PUCMM and Masters in service administration from the Rochester Institute of Technology, in New York.
In addition, he is a graduate of the Professional Development Program of Cornell University, and has a Hotel Management Diploma from Argentina's Ott College.