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«U.S. Press Information For Release: EMBARGO: July 29, 2013 08:30 Eastern Time Contact: Matthew Russell BMW Product & Technology Communications ...»

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U.S. Press Information

For Release: EMBARGO: July 29, 2013 08:30

Eastern Time

Contact: Matthew Russell

BMW Product & Technology Communications Manager

201-307-3783 / matthew.russell@bmwna.com

David J. Buchko

BMW Advanced Powertrain & Heritage Communications

(201) 307-3709 / dave.buchko@bmwna.com

Julian Arguelles

BMW Product & Technology Communications

(201) 307-3755 / julian.ja.arguelles@bmwna.com

Worldwide debut of the all-new BMW i3.

The Ultimate Driving Machine in a new era of Individual Urban Mobility Woodcliff Lake, N.J. – EMBARGO: July 29, 2013 08:30 Eastern Time... BMW today introduced the all-new BMW i3 electric car, constructed in a revolutionary way from next- generation materials. The BMW i3 will go on sale in the US market in the second quarter of 2014, and starts with a base MSRP of $41,350, before any federal or state incentives, and before Destination & Handling fee (currently $925).


1. Highlights & Quick-References: The All-New BMW i3.

2. The Ultimate Driving Machine: Driving Dynamics Worthy of BMW.

3. The Future of Urban Mobility

4. Design. Aesthetic Appeal with Elegant, Renewable Interior.

5. Explore the Worlds (Vehicle Trim Levels).

6. BMW ConnectedDrive. Mobility services and new driver assistance.

7. 360 Electric. Support and Convenience for Electric Mobility.

8. Safety: Always a true BMW.


1. Highlights: The All-New BMW i3:

The new all-electric BMW i3 is a landmark in BMW’s mission to provide a completely sustainable, electric vehicle that still stays true to the Ultimate Driving Machine moniker.

The BMW i3 is the first product of the new BMW i sub-brand, and is a truly purpose built electric car. It’s a new era for electro mobility at BMW.

The vehicle concept behind the BMW i3 was designed from the outset to incorporate an all-electric drive system. This has numerous advantages over “conversion” vehicles, in which the original combustion engine is swapped for an electric motor. The engineers can design whatever works best, in terms of construction, dimensions and configuration of the electric drive system’s components. The car’s development is dictated by the characteristics designed into the car by the development team and not by the constraints imposed by a pre-existing vehicle design. For example, the space in a conversion vehicle set aside for the fuel tank or exhaust system cannot be used. In the BMW i3 there is no need for this kind of compromise.

This leads to the LifeDrive architecture concept, which was purpose-built specifically for the BMW i3. It is comprised of two modules; the Life Module, and the Drive Module. Think of the Life Module as the passenger cabin, or greenhouse. It is the first-ever mass produced Carbon Fiber Reinforced Plastic (CFRP) passenger cell in the automotive business, and is a big factor in the cars efficiency. Carbon Fiber Reinforced Plastic is equally as strong as steel, while being 50% lighter, and 30% lighter than aluminum. The result is an electric car that weighs about 2,700 lbs (preliminary US figures).

Due to the lightweight, high tensile strength of CFRP, the passenger cell has added protection, and the battery has less work to do, which allows for the use of a smaller, lighter battery that saves even more weight, reduces charging time and increases range. The light weight design of the Life Module also lowers the BMW i3’s center of gravity, making it a more engaging and dynamic car to drive.

The Drive Module, which is constructed out of 100% aluminum, consists of the 22-kWh, 450 lb. lithium-ion battery, electric drive train, MacPherson strut and 5-link rear suspension system and structural and crash components. The battery mounted in the rear, close to the drive wheels, gives impressive performance characteristics while also providing better traction.

Another benefit of the LifeDrive architecture concept is that there is no space-consuming transmission tunnel running through the center of the car, like in most internal combustion powered cars, because of the separate Drive Module. This gives the BMW i3 the interior space of the BMW 3 Series, while only having the footprint of the much smaller BMW 1 Series.

Even the vehicle’s key is sustainably manufactured. The source material of the new biopolymer key is based on castor oil pressed from castor seeds. The owner’s manual is also made from renewable resources.

The interior is made using high quality renewable sources and recycled materials. The BMW i3 has the Next Premium interior, which blends sustainable resources with a premium feel for the same interior quality as the BMW 5 Series Sedan. 25% of the plastics in the interior and 25% of the thermoplastic parts on the exterior are made from either recycled materials or renewable sources.

According to studies carried out as part of BMW’s Project i, involving more than 1,000 participants and conducted over some 12.5 million miles, it was revealed that the average daily distance covered was around 30 miles. The BMW i3 will be able to travel 80 to 100 miles on a single charge. This can be increased by up to approximately 12% in ECO PRO mode and by the same amount again in ECO PRO+ mode. It is able to recharge in only 3 hours with the use of a 220V Level 2, 32-amp J1772 charger. The SAE DC Combo Fast Charging, which charges the BMW i3 up to 80% in 20 minutes, and 100% in 30, can be had as an option.

In order to reduce range anxiety, a rear-mounted 650cc, 34 hp, two-cylinder, gasolinepowered Range Extender generator is available, which roughly doubles the vehicle’s range.

When the battery gets to a certain level, the Range Extender starts and maintains the battery’s current state of charge. The Range Extender never directly drives the vehicle’s wheels. The Range Extender adds roughly 330 lbs. to the vehicle curb weight and has a fuel capacity of 2.4 gallons.

Since 1999 according to the DOE, average gasoline prices in America have increased from approximately $1.136 to $3.618, or about a 218%. In the same time, the pricing of electricity has increased from 6.6 cents to 9.9 cents, a change of only 50%, making electricity a far more attractive commodity from a pricing standpoint.

BMW i3 Quick-Reference Highlights.

 Pricing (before federal or local incentives) starts at $41,350; $45,200 for Range Extender model. Destination & Handling Fee not included.

 On Sale: Q2 of 2014 in the USA.

 BMW’s 360 Electric electro mobility services.

 BMW i Remote app, which connects with the car.

 BMW Navigation is standard.

 BMW Intelligent Emergency Call (‘eCall”), Anti theft alarm and Rear Parking Distance Control are standard.


 170-hp, 184 lb-ft hybrid-synchronous electric motor with max. revs of 11,400 rpm.

 80-100 mile real-world EV range.

 22-kWh lithium-ion battery, which weighs 450 lbs.

 650cc gasoline powered Range Extender optional; holds charge, doesn’t power wheels.

 0-30mph in 3.5 seconds, 0-60mph in approximately 7.0 seconds (preliminary).

 Top speed of 93 mph, electronically limited to preserve efficiency.

 BMW’s signature, near-perfect 50-50 weight distribution.

 Ultra-tight turning radius (32.3 ft), which is ideal for city driving.

 Macpherson strut front and 5-link rear suspension set up.

 Single Pedal Driving Concept with Brake Energy Regeneration, which feeds power back into battery.

 3 drive modes: Comfort, ECO PRO and ECO PRO+.

 3 hour 220 V @32 amps charging time.

 Optional SAE DC Combo Fast Charging allows for 80% charge in 20mins; 100% in 30 mins.

Chassis and Body.

 Purpose built construction. World’s first mass-produced CFRP-constructed electric vehicle.

 Built on innovative LifeDrive architecture composed of two parts: Life Module and Drive Module.

 Life Module is essentially the cabin, constructed from Carbon Fiber Reinforced Plastic (CFRP).

 Drive Module is where all of the powertrain components are housed.

 Drive Module is made from 100% aluminum.

 Magnesium cross-member for instrument panel saves 20% weight vs. steel.

BMW 1 Series external footprint with BMW 3 Series interior space.

 Adaptive Full LED headlights and LED taillights (standard in US market).

 Weighs in at roughly 2,700 lbs.

 No space-consuming transmission tunnel dividing car’s interior.

 Pillar-less design with rear coach doors allow for easy entry and exit to rear seats.

 Driver-oriented super-ergonomic controls.

 Three vehicle Worlds (trim levels): Mega (standard in US), Giga, and Tera.

 Standard 19-inch light alloy wheels with unique 155/70 all-season tires. 20-inch light alloy wheels optional.

 No transmission tunnel and low console allows for Slide-through Experience, which benefits urban driving by the ability to exit from the passenger side.


 Made with sustainable, renewable materials.

o Instrument panel surround and door trim use fibers from Kenaf plant.

o Carbon fiber reinforced plastic (CFRP) roof panel is made partially with recycled CFRP from manufacturing process of other components o 25% of plastic used in interior comprised of recycled materials.

 Dashboard wood trim crafted from responsibly-forested eucalyptus.

 CFRP components are sustainably produced in Moses Lake, WA, USA, where the factory uses hydroelectric power.

 The Leipzig, Germany assembly plant uses wind-generated electricity.

 Olive-leaf extract is used to tan interior leather surfaces.

The Ultimate Drive Machine®.


BMW makes the Ultimate Driving Machine, and that holds true for the BMW i3. The hybrid synchronous electric motor, which weighs only 110 lbs., is developed and produced specially by the BMW Group for use in the BMW i3, with maximum revs of 11,400 rpm, generates an output of 170 hp and outputs maximum torque of 184 lb-ft on tap from the moment the car pulls away. That’s propels the 2,700 lb car from 0-30mph in 3.5 seconds, 0-60mph in approximately 7.2 seconds, and to an electronically limited top speed of 93 mph (preliminary USA figures). Much like engine braking with a manual transmission, but even more effective, the accelerator pedal also acts as a brake when the driver lifts off the accelerator.

The BMW i3 features Brake Energy Regeneration, which, when the driver lifts off, the motor acts as a generator and converts the kinetic energy into electricity, which is fed back into the battery for a range gain. This Regeneration is speed-sensitive, which means that the car “coasts” for added efficiency at high speeds, and generates the strong braking effect at lower speeds.

The BMW i3’s accelerator pedal has a distinct “neutral” position. Rather than switching straight to energy Regeneration when the driver eases off the accelerator, the electric motor uses zero torque control to separate from the drivetrain and deploy only the available kinetic energy for propulsion. In this mode, the BMW i3 cruises using virtually no energy at all. This is another way anticipatory driving can preserve energy and increase the car’s range.

The impressive electric motor, small turning circle of 32.3 feet, – a major benefit to driving in the city – BMW’s near-perfect 50-50 weight distribution, precise electric power steering and the stable suspension set-up help to make the i3 as satisfying to drive as every other BMW.

The BMW i3’s tires are a unique 155/70/19 size on 19-inch light-alloy wheels, but the contact patch is the same of that of a more conventional 16-inch tire. To improve efficiency, they have low rolling resistance, and the narrow section width is a key factor in the BMW i3’s super-tight turning radius.

The BMW i3 uses the BMW eDrive rear-wheel drive powertrain previously found on the BMW ActiveE. eDrive offers driving dynamics worthy of the Ultimate Driving Machine name and offers zero tailpipe emission driving. Beyond the traditional immediacy of response offered by electric motors when pulling away, power development in the BMW i3 also remains unbroken through higher speeds. Power is sent to the rear wheels through a single-speed transmission, allowing the BMW i3 to accelerate with an uninterrupted flow of power up to its top speed.

3. City Friendly: The Future of Urban Mobility.

The BMW i3 marks the introduction of a new type of megacity vehicle. Its small size allows it to easily maneuver and park on city streets, while the car’s short front and rear overhangs make parking in tight spaces much easier. Its sharp turning radius and nimble handling are the perfect match for city driving. In the front, the Slide Through Experience allows the driver to slide through the car and exit on the passenger side, to avoid exiting into a busy city street. This is made possible because of the absence of the transmission tunnel. The coach doors make getting into and out of the car much more practical by eliminating the B pillar and creating one large opening to enter and exit.

Not having to fill up on gas is a big advantage while living in the city due to the lack of gas stations. Since electricity is so readily available, recharging is possible almost anywhere, and practically gives the BMW i3 unlimited range due to being able to charge at any and every stop.

Emission-free driving is also a plus in the city. Cities are so congested with cars idling at red lights or stop and go traffic, so having a car that runs on electricity that doesn’t pollute is another way that the BMW i3 benefits the environment, and its owner.

On a similar note, the navigation system can take traffic conditions into consideration and help route around any areas of large congestion, which is a huge benefit when living in a city with a lot of traffic. It can help maximize efficiency and cut down commute times in order to save you time.

The same navigation system also remembers the owners driving style and can judge by that and the amount of charge left if a route is too long or if a recharge is necessary for the return journey.

4. Design: Aesthetic Appeal with Elegant, Renewable Interior.

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