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«Watch the confirmed opt-in video tutorial A Quick Guide to Opt-in Confirmation Contents 1. Why Choose Confirmed Opt-in? 1.1 Confirmed opt-in improves ...»

A quick guide to...

Opt-in Confirmation

In this guide...

Learn how to improve campaign results by sending new

contacts a confirmation email to verify their intention to join.

Watch the confirmed opt-in video tutorial

A Quick Guide to Opt-in Confirmation

Contents

1. Why Choose Confirmed Opt-in?

1.1 Confirmed opt-in improves campaign results

1.2 Advantages of confirmation opt-in

1.3 Confirmed or unconfirmed. What is the difference?

1.4 Keep your lists clean

1.5 Dodging malicious subscriptions

1.6 Avoiding the “spammer” label

1.7 Increasing your email deliverability

1.8 Paying less for your list

1.9 Unconfirmed opt-in misconceptions

1.10 So why is confirmed opt-in optional with GetResponse?

2. Enabling Confirmed Opt-in

2.1 Edit your campaign settings

2.2 Enabling or disabling confirmed opt-in

3. Customize the Confirmation Email

3.1 Edit your campaign settings

3.2 Choose a language

3.3 Choose a subject line

3.4 Choose a body template

3.5 Personalize the body template

3.6 Personalize the signature

3.7 Preview the body template

4. Personalize the confirmation page

4.1 Edit your campaign settings

4.2 Personalize the default confirmation page

4.3 Add an audio confirmation message

4.4 User your own confirmation page

5. Help and Information Page 2 A Quick Guide to Opt-in Confirmation

1. Why choose confirmed opt-in?

1.1 Confirmed opt-in improves campaign results We analyzed over 700 million messages sent from GetResponse Pro accounts between August 1st and November 1st 2009, and compared certain “success” factors for confirmed opt-in and unconfirmed opt-in users.

According to the analysis, messages sent from accounts using confirmed opt-in returned 71% higher Open Rates and 66% higher Click Rates than unconfirmed opt-in account messages. That‟s close to “double” the good results!

That‟s not all! The number of “undeliverable” messages in accounts where users applied confirmed opt-in had 75% fewer bounces than accounts where users chose the unconfirmed opt-in option. Moreover, in confirmed opt-in accounts, spam complaints were almost 40% lower!

The battle between “confirmed opt-in” and unconfirmed opt-in supporters has been raging for almost as long as email marketing has existed. Much has been said, yet the endless stream of articles and shouting matches on blogs and forums continues. We‟d like to help sort it all out, starting with the basics.

1.2 Advantages of confirmation opt-in Based on these stats, just imagine the difference confirmed opt-in could make in the

success of your email campaigns. Here are just a few of the advantages:

 Your recipients open your messages more willingly because they chose to subscribe to your list.

 Usually recipients remember they subscribed and rarely send spam complaints to youremail marketing provider (e.g. GetResponse) or your ISP.

 You get much better click-through ratios, which can lead to higher sales ratios.

 You gain higher-value customers and fewer “unsubscribes” overall.

All these factors improve your reputation as an email marketer − and your email marketing results!

Finally, please don‟t worry that if you use the confirmed opt-in option, you‟ll annoy new subscribers. Most appreciate the reminder and the extra “protection” it gives them from unwanted emails. Believe us when we say, your subscribers will be grateful they are only receiving messages they truly want − and you will enjoy all of the above benefits PLUS have higher deliverability rates and a cleaner list.

–  –  –

1.3 Confirmed or unconfirmed. What is the difference?

Unconfirmed Opt-in (also “unverified opt-in” or “single opt-in”) takes place when a new subscriber is automatically added to a mailing list, without any “extra steps” to verify his/her intention to join.

Confirmed Opt-in (“verified opt-in” or “double opt-in”) means that before a new subscriber is added to a list, a confirmation email is sent asking the subscriber to confirm his/her intention to sign-up by clicking on the link in the email message. If the link isn‟t clicked, the address won‟t be added.

1.4 Keep your lists clean

Typos are a common problem with web sign-up forms. Who hasn‟t made them? However, this is a huge headache for mailing list managers. One wrong letter and your emails could be sent to a totally different person, or the mailbox may not even exist, so you‟ve wasted your time and money, and possibly annoyed some prospects. No matter how innocent the “offense”, both situations can cause serious deliverability problems with Internet Solution Providers (ISPs), like redirecting all your messages to junk folders or even blocking future emails.

1.5 Dodging malicious subscriptions

Imagine the effect of someone subscribing email addresses to your list as a prank or, even worse, using a malicious script to fill out all sign-up forms on the Internet (including yours) with bogus information! Or spammers using forged email addresses to send millions of emails, including the one used to sign up to your list. Or how about a competitor or an old high school enemy setting you up for a “joe-job” by adding anti-spammers and/or authorities to your mailing list? This stuff CAN happen to you, and HAS happened to many others!





Using confirmed opt-in takes care of these problems for you, now and forever, AUTOMATICALLY!

1.6 Avoiding the “spammer” label

What happens when subscribers complain about your emails and send spam complaints to your email marketing provider (like GetResponse) or to your ISP? Many providers, like Yahoo, Gmail, AOL or Hotmail, will sometimes ask you to prove that your list consists only of email addresses from subscribers who willingly signed up to receive your messages. In most cases, the only undeniable proof is confirmed opt-in subscriptions. If you can‟t provide that, you might be labeled a spammer! We all know that could cause major problems for your business, so better protect your list (and your reputation) beforehand, than pay for it later.

–  –  –

1.7 Increasing your email deliverability A list consisting of verified addresses, and subscribers who are 100% certain they wish to receive your emails, dramatically increases email deliverability. But that‟s not all – you get much better open and click ratios and fewer complaints and removals. All these factors improve your reputation as a sender − and your email marketing results.

1.8 Paying less for your list

When you host your list with GetResponse, you are charged according to your mailing list size. With unconfirmed opt-ins, you‟ll always have a fair amount of subscribers that don‟t want to stay on your list or cannot receive your emails for some of the reasons we discussed. With the confirmed opt-in model, you won‟t be paying for contacts that don‟t return revenue, so you save!

1.9 Unconfirmed opt-in misconceptions „Confirmed opt-in lists lead to reduced revenues.‟ It‟s a MYTH! Let‟s look at the facts. The Institute for Spam and Internet Public Policy (ISIPP), GetResponse partners, call it an “illusion”: „Any perceived short-term „loss‟ is more than compensated for by: higher advertising rates, higher acceptance of email, higher response rates and higher conversion rates‟. In other words, the confirmed opt-in process improves Return on Investment (ROI). By sending to a confirmed list, you have a much higher probability of success. Period!

„Confirmed opt-in reduces your list.‟ Really, what‟s the point of keeping a larger mailing list if a significant number of subscribers have no intention of remaining on your list, or the email addresses never existed in the first place? What if they were replaced by high-quality contacts that might actually purchase from you? Now do the math and decide if you can afford to waste time and money on unconfirmed subscribers.

1.10 So why is confirmed opt-in optional with GetResponse?

If verification is so important, you might ask – „Why is GetResponse making it optional to choose between confirmed and unconfirmed opt-in?‟ Email Marketing is always evolving. At the moment, confirmed opt-in is becoming the standard, as more and more experienced and responsible marketers switch from unconfirmed opt-in to confirmed. But, as with every evolution – individuals need time to experiment and decide for themselves which is the better option. As we mentioned earlier, there are two sides to this argument and we want to give you the freedom to choose.

Let me ask though, after reading this article, which side will you be on?

–  –  –

2. Enabling confirmed opt-in

2.1 Edit your campaign settings Click the settings button next to your campaign name.

Go to the opt-in settings tab.

2.2 Enable or disable confirmed opt-in Confirmed opt-in can be enabled or disable individually based on the contact source.

Email subscriptions include contacts who sent an email to a campaign trigger address, or those added automatically by integration with services such as paypal.

Web subscriptions include contacts who completed a webform you‟ve added to your site.

Import subscriptions include contact who were added in bulk by importing a CSV file. Up to 2500 contacts can be added per day by this method, and special permission is required to add these contacts without confirmation.

Panel subscriptions include contacts you added manually from within your account. This may include people you met in person and asked if they would like to join your list. You can add up to 50 contacts per day using this method.

After you have made your selections, be sure to click save settings at the bottom of the page.

–  –  –

3. Customize the confirmation email

3.1 Edit your campaign settings Click the settings button next to your campaign name.

Go to the opt-in settings tab.

3.2 Choose a language The confirmation email subject line and content templates are prepared in several languages.

Choose the language that will be appropriate for your contacts on this list and click change.

3.3 Choose a subject line Choose either a pre-approved subject line, or enter your own.

Custom subject lines must be submitted for approval.

Dozens of pre-approved subject lines are provided to suit the purpose of your campaign.

3.4 Choose a body template Dozens of body templates are provided to suit the purpoase of your campaign.

Choose the most appropriate email body template.

3.5 Personalize body template Enter your own personalized message which will be inserted into the body template.

–  –  –

3.6 Personalize the signature Enter your own personalized signature that will appear at the bottom of the confirmation email.

3.7 Preview the body template To see the actual contents of the body template you can click the preview button.

If everything looks ok, click the save settings button at the bottom of the page.

–  –  –

4. Personalize the confirmation page Go one step further by personalizing the confirmation page that is displayed to new contacts after they confirm their subscription to your list.

By default a page is automatically displayed by GetResponse. You can either customize this default page, or have contacts redirected to your own confirmation page.

4.1 Edit your campaign settings Click the settings button next to your campaign name.

Go to the opt-in settings tab.

4.2 Personalize the default confirmation page Under the customize confirm page section, enter the URL address to your own logo and website.

Enter a description which will be displayed on the confirmation page.

4.3 Add an audio confirmation Thank your new contacts personally by adding an audio message to the default opt-in and confirmation pages.

Under customize confirm page, check use audio message and select a default recording or one from your multimedia space.

4.4 Use your confirmation page Under the customize confirm page section, enter the URL address of your own confirmation page. New contacts will be redirected to that page after they confirm.

–  –  –

5. Help and information Start by clicking the Support link at the top of the page.

Free Phone, Email and Live Chat support We‟re on hand 6 days a week to help you maximize GetResponse – so you can maximize your profits. Get in touch via phone, email, or live chat. It‟s always friendly and always free!

Call us now at: 1-877-EMAIL-GR (362-4547) On demand step-by-step Video Tutorials We know that everyone is busy and needs to learn at their own pace.

That's why we offer so many types and levels of on-demand tutorials!

In addition to easy-to-follow instructions, they provide FAQs, definitions, case studies, and more. And if you still have questions, we‟re just a phone call away!

Learning Center and Knowledge Base Our online Learning Center and huge Knowledge base is available 24/7 to give you all the information you need to turn your ideas into profitable campaigns! Find articles, white papers, case studies, definitions, tips and techniques! Visit often to stay on the cutting edge of email marketing!

Online Forum Join the GetResponse online community and learn while you meet interesting people! Have a question about planning your campaign? List segmentation? Autoresponder drip campaigns? Share your experiences and best practices and grow your business "with a little help from your GetResponse friends".

GetResponse Blog – Email Marketing Tips GetResponse blog focuses on the email marketing and autoresponder industry. It provides advice, marketing tips, email marketing research, and random on-topic rants.

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