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«Professional Experience Boston College Associate Professor of Marketing 2008 - Hillenbrand Distinguished Fellow Boston College Associate Professor of ...»

-- [ Page 1 ] --

KATHLEEN SEIDERS

May, 2011

Boston College

Carroll School of Management

450 Fulton Hall

Commonwealth Avenue

Chestnut Hill, MA 02467

617.552.0425 seiders@bc.edu

Professional Experience

Boston College Associate Professor of Marketing 2008 -

Hillenbrand Distinguished Fellow

Boston College Associate Professor of Marketing 2003 -

Babson College Associate (with tenure) Professor of Marketing 2001 - 2003 Assistant Professor of Marketing 1995-2001 Constantine Simonides Term Chair Texas A&M University Lecturer/Graduate Assistant 1991-1995 Babson College Graduate Research Assistant 1989-1991 Barsamian’s Inc. General Manager, Retail Food Operations 1980-1989 Erewhon Trading Co. Cambridge, MA Education Texas A&M University, Mays College of Business. College Station, TX Ph.D. in Marketing. May 1995 Babson College, Olin Graduate School of Business, Wellesley, MA M.B.A. in Marketing. Magna cum laude.

Hunter College, City University of New York, New York, New York B.A., Special Honors Curriculum. Summa cum laude.

Kathleen Seiders 2 Journal Publications Godfrey, Andrea, Kathleen Seiders, and Glenn B. Voss (2011), “Enough is Enough! The Fine Line in Executing Multichannel Relational Communication,” Forthcoming, Journal of Marketing.

Miller, Elizabeth G., Kathleen Seiders, Maureen Kenny, and Mary E. Walsh (2011), “Children's Use of On-Package Nutritional Claim Information," Forthcoming, Journal of Consumer Behavior.

Voss, Glenn B., Andrea Godfrey, and Kathleen Seiders (2010), “How Complementarity and Substitution Alter the Customer Satisfaction-Repurchase Link,” Journal of Marketing, 74 (November), 111-127.

Berry, Leonard L., Ruth N. Bolton, Cheryl H. Bridges, Jeffrey Meyer, A. Parasuraman, and Kathleen Seiders (2010), “Opportunities for Innovation in the Delivery of Retail Interactive Services.” Journal of Interactive Marketing, 24, 2 (May), 155-167.

Seiders, Kathleen (2009), “Understanding How Employees Understand Customers: A Commentary Essay,” Journal of Business Research, 62 (11), 1136-1138.

Berry, Leonard L. and Kathleen Seiders (2008), “Serving Unfair Customers,” Business Horizons, Special Anniversary Issue, 51 (1), (Jan-Feb), 29-37.

Seiders, Kathleen and Ross D. Petty (2007), “Taming the Obesity Beast: Children, Marketing,

and Public Policy Considerations,” Journal of Public Policy & Marketing, 26 (2) (Fall), 236Seiders, Kathleen, Glenn B. Voss, Andrea L. Godfrey, and Dhruv Grewal (2007), “SERVCON:

Development and Validation of a Multidimensional Service Convenience Scale,” Journal of the Academy of Marketing Science, 35 (1) (March), 144-156.

Seiders, Kathleen and Leonard L. Berry (2007), “Should Business Care About Obesity?” Sloan Management Review, 48 (2), 13-17.

Berry, Leonard L., Kathleen Seiders, and Albert C. Hergenroeder (2006), “Regaining the Health of a Nation: What Business Can Do About Obesity,” Organizational Dynamics, 35 (4), 341

–  –  –

Seiders, Kathleen and Ross D. Petty (2004), “Obesity and the Role of Food Marketing: A Policy Analysis of Issues and Remedies,” Journal of Public Policy & Marketing, 23 (Fall), 153-170.

[Winner of the AMA JPP&M Kinnear Best Paper Award, 2003-2005.] Seiders, Kathleen and Glenn B. Voss (2004), “From Price to Purchase,” Marketing Management, November/December, 38-43.

Berry, Leonard L., Kathleen Seiders, and Susan S. Wilder (2003), “Innovations in Access to Care: A Patient-Centered Approach,” Annals of Internal Medicine, Fall (139), 568-574.

Voss, Glenn B. and Kathleen Seiders (2003), “Exploring the Impact of Retail Sector and Firm Characteristics on Retail Price Promotion Strategy,” Journal of Retailing, 79 (Spring), 37-52.

Berry, Leonard L., Kathleen Seiders, and Dhruv Grewal (2002), "Understanding Service Convenience, “Journal of Marketing, 66 (July), 1-17. [Winner of the Best Services Article Published in 2002 Award (AMA).] Seiders, Kathleen, Leonard L. Berry, and Larry G. Gresham (2000), “Attention Retailers: How Convenient Is Your Convenience Strategy?” Sloan Management Review, 43 (3), 79-89.

Seiders, Kathleen and Douglas J. Tigert (2000), “The Impact of Supercenters on Traditional Food Retailers in Four Markets,” International Journal of Retailing and Distribution Management, 48 (4/5), 181-193.

Seiders, Kathleen and Elizabeth G. Riley (1999), “Stock Price Performance of Internet Firms:

Identification of Key Drivers,” Frontiers of Entrepreneurship Research, 392-404.

Yadav, Manjit S. and Kathleen Seiders (1998), “Is the Price Right? Understanding Contingent Processing in Reference Price Formation,” Journal of Retailing, 74 (Fall), 311-329.

Seiders, Kathleen and Leonard L. Berry (1998), “Service Fairness: What It Is and Why It Matters,” Academy of Management Executive, 12 (May-July), 8-20.

Berry, Leonard L., Kathleen Seiders, and Larry G. Gresham (1997), “For Love and Money: Core Values that Drive High Performance Organizations,” Organizational Dynamics, 25 (Autumn), 7-23.

Seiders, Kathleen and Douglas J. Tigert (1997), “The Impact of Competitive Market Structure on Store Loyalty and Switching Behavior,” International Journal of Retail, Distribution, and Consumer Research, 7 (Summer), 227-249.





Berry, Leonard L. and Kathleen Seiders (1993), “Growing Through Portfolio Retailing,” Marketing Management, 2 (3), 8-21.

–  –  –

Completed Manuscripts in Process “Key Drivers of Children’s Food and Activity Choices,” (Seiders, Miller, Walsh, and Kenny).

Preparing for submission to Journal of Consumer Psychology, May 2011.

Work in Progress “Can Physicians Effectively Intervene? The Potential to Impact Patient Lifestyle Behaviors,” (Berry, Godfrey, Haws, Quach, and Seiders). Target: Journal of the American Medical Association, October 2011.

“The Influence of Targeted Physician Initiatives on Patient Resource Use and Health Outcomes,” (Berry, Godfrey, Haws, and Seiders). Target: Journal of Marketing, January 2012.

“The Role of Outcome Measurement in Detecting Interaction Effects Among Drivers of Customer Repurchase,” (Godfrey, Seiders, and Voss). Target: Journal of Marketing Research, April 2012.

“A Policy Analysis of the Access Issue: Too Close to Bad Food or Not Close Enough to Good Food?” (Seiders). Target: Journal of Public Policy & Marketing, December 2012.

Other Publications Voss, Glenn B., Andrea Godfrey, and Kathleen Seiders (2010), “Do Satisfied Customers Always Buy More? The Roles of Satiation and Habituation in Customer Repurchase,” Marketing Science Institute Working Paper, 10-101.

Ali, Abdul and Kathleen Seiders (2009), “Entrepreneurial Marketing.” In The Portable MBA in Entrepreneurship, 4th Edition (Bygrave and Zacharakis, editors), John Wiley & Sons, in press. Also, 3rd Edition (2004), 71-107.

Berry, Leonard L. and Kathleen Seiders (2008), “Serving Unfair Customers,” Retailing Issues Letter, Center for Retailing Studies, Mays Business School, Texas A&M University, 19 (1).

Ali, Abdul and Kathleen Seiders (2006), “Entrepreneurial Marketing.” In Entrepreneurship, (Bygrave and Zacharakis, eds.), John Wiley & Sons.

Seiders, Kathleen and Glenn B. Voss (2005), Marketing Theory and Applications: 2005 Winter Educators’ Conference Proceedings, Vol. 16, Chicago, IL: American Marketing Association.

–  –  –

Lemon, Katherine N. and Kathleen Seiders (2005), “Making Marketing Accountable: A Broader View.” In Does Marketing Need Reform? J. Sheth and R. Sisodia, (eds.), M.E.

Sharpe: London, 201-209.

Seiders, Kathleen (2004), "Activity-Based Costing.” In Retailing Management (Levy and Weitz, eds.), McGraw-Hill: New York, 214-215.

Seiders, Kathleen and Glenn B. Voss (2003), “Dueling Pricing Strategies,” Sloan Management Review Intelligence section, Volume 44, Spring, 10-13.

Seiders, Kathleen, Judy Sleath, and Leonard L. Berry (2002), “Retail Convenience Strategies,” Ashridge Directions, Spring, 19-24.

Seiders, Kathleen (1999), “Maker’s Mark Bourbon” (case study and teaching note), Arthur M.

Blank Center for Entrepreneurial Studies, Babson College.

Seiders, Kathleen (1999), “Book Review: Strategic Marketing for Success in Retailing" (by A.Coskun Samli, Quorum Books, 1998), Journal of the Academy of Marketing Science, Book Reviews, 444-445.

Academic Awards and Honors Hillenbrand Distinguished Fellow, Boston College (2008-present).

2011 American Marketing Association (AMA) Sheth Foundation Doctoral Consortium Faculty.

Spears School of Business, Oklahoma State University.

2010 American Marketing Association (AMA) Sheth Foundation Doctoral Consortium Faculty.

Neeley School of Business at Texas Christian University.

President of the American Marketing Association Academic Council (2009-2010). (Elected by Academic Division membership.) AMA Academic Council Executive Committee Member (2008-2011).

2007 American Marketing Association (AMA) Sheth Foundation Doctoral Consortium Faculty.

W. P. Carey School of Business at Arizona State University.

AMA 2005 Best Services Article Award, Finalist. AMA Services Marketing Special Interest Group (SERVSIG). For “Do Satisfied Customers Really Buy More? Examining Moderating Influences in a Retailing Context,” Journal of Marketing, 69 (October), 26-43 (2005, Seiders, Voss, Grewal, and Godfrey).

–  –  –

Remedies,” Journal of Public Policy and Marketing, 23 (Fall), 153-170 (2004, Seiders and Petty).

AMA 2002 Best Services Article Award, Winner. AMA Services Marketing Special Interest Group (SERVSIG). For “Understanding Service Convenience,” Journal of Marketing, 66 (July) 1-17 (2002, Berry, Seiders, and Grewal).

Marketing Science Institute Research Support Grant (2002). For “Customer Evaluation of Service Convenience: An Empirical Investigation.” Frederick W. Gill Faculty Development Fund Grant (2001).

Constantine Simonides Term Chair, Babson College (1998-2003).

Babson College Board of Research Grants: Spring 1996; Summer 1996; Spring 1997;

Summer 1997; Fall 1997; Spring 1998; Summer 1998.

Texas A&M University Department of Marketing Doctoral Student Research Excellence Award (1994-1995).

Western Association of Food Chains Scholarship (1994).

Center for Retailing Studies Research Grant Award (1994).

AMA Doctoral Consortium Fellow (1994).

May Company Marketing Scholarship (1993).

Zale Foundation Doctoral Student Research Grant Award (1992).

Avery Dennison Corporation Marketing Award (1991).

Conference Presentations and Publications “Executing Multichannel Relational Communication to Drive Customer Repurchase,” (Godfrey, Seiders, and Voss), 20th Annual Frontiers in Service Conference, co-sponsored by Fisher College of Business, Ohio State University. Forthcoming, June 2011.

“Can the Doctor Intervene? The Influence of Targeted Physician Initiatives on Patient Resource Use and Health Outcomes,” (Berry, Godfrey, Haws, and Seiders), Special Session, AMA Summer Marketing Educators’ Conference, Boston, MA, August 2010.

“Does Consumption Know No Limits? The Moderating Role of Satiation in Determining Customer Repurchase Rates,” (Voss, Godfrey, and Seiders), Competitive Session, AMA Winter Marketing Educators’ Conference, New Orleans, LA, February 2010.

–  –  –

“The Moderating Influence of Firm-to-Customer Contacts on the Relationship between Perceived Convenience and Service Repurchase,” (Godfrey and Seiders). 16th Annual Frontiers in Service Conference, San Francisco, California, October 2007.

“Making Marketing Accountable: A Broader View,” (Lemon and Seiders). Conference on Corporate Responsibility and Global Business, London Business School, London, July, 2006.

“Measuring Service Convenience and Assessing its Influence on Retail Customers,” (Seiders, Voss, Godfrey, and Grewal), AMA 2006 Winter Educators' Conference, St. Petersburg, FL, February, 2006. AMA Winter Educators' Conference Proceedings, Hult and Johnson (eds.), Chicago, IL: AMA.

“A Model of Children’s Preventive Health Behavior: Understanding the Role of Individual, Contextual, and Attitudinal Determinants,” (Seiders, Miller, Kenny, and Walsh). Special session, Association for Consumer Research Conference, San Antonio, TX. October, 2005.

Advances in Consumer Research, Pechmann and Price (eds.), Vol. 33, ACR.

“Do Satisfied Customers Buy More? The Moderating Roles of Convenience and Individual Characteristics on Repurchase Behavior,” (Seiders, Voss, Grewal, and Godfrey). AMA Frontiers in Services Conference, Coral Gables, FL. October, 2005. AMA Frontiers in Services Conference Proceedings, Parasuraman and Rust (eds.), Vol. 13, Chicago, IL: AMA, 47.

“Food Marketing and Managing the Health Risks of Supersized Americans: A Public Policy Analysis,” (Seiders and Petty). AMA Marketing and Public Policy Conference, Washington D.C. May, 2003.

“Customer Evaluation of Service Convenience: An Empirical Investigation,” (Seiders, Voss, Grewal, and Godfrey), AMA Winter Educators' Conference, Orlando, FL. February, 2003. AMA

Winter Educators’ Conference Proceedings, Henderson and Moore (eds.), Vol. 14, Chicago, IL:

AMA, 163-164.

“A Customer Perspective of Service Convenience,” (Berry, Seiders, and Schaeffer).

AMA/Informs 9th Annual Frontiers in Services Conference, Vanderbilt University, Nashville, TN. September, 2000.

“Genetically Modified Food: Key Issues for Marketing and Public Policy,” (Seiders and Petty).

AMA Marketing and Public Policy Conference, Washington D.C. May, 2000.

“Valuation of Electronic Commerce Firms: Identification of Key Drivers,” (Seiders and Riley), Babson College-Kauffman Foundation Entrepreneurship Research Conference, University of South Carolina, Columbia, SC. May, 1999.

“Exploring the Effects of Retail Sector Characteristics on Retail Pricing Strategy,” (with Voss), AMA Winter Educators' Conference, St. Petersburg, FL. February, 1999. AMA Winter Educators’ Conference Proceedings, Menon and Sharma (eds.), Vol. 10, Chicago, IL: AMA, 163-164.



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