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«Market Your Creativity by Lisa Jacobs | Market Your Creativity by Lisa Jacobs | Table of ...»

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Market Your Creativity by Lisa Jacobs | www.marketyourcreativity.com

Market Your Creativity by Lisa Jacobs | www.marketyourcreativity.com

Table of Contents

Introduction Page 3

The Success Series: How to Turn Your Passion into a Profitable

Side Business 5

How I Made Thousands of Sales on Etsy 17

Convert Your Item Views into Items Sold! 25 Make the Most of a Trending Product 30 Budget for Success: How I Tripled My Income in 2 Weeks Thomas Smith’s Guide to Advertising 35 How to Gain Free PR 38 5 Income-Boosting Ideas for Your Creative Business 43 In Closing, with Love 47 This is a free e-book written by Lisa Jacobs for Marketing Creativity All image credit thanks to lovefromginger.com Copyright 2014 Lisa Jacobs | All rights reserved Market Your Creativity by Lisa Jacobs | www.marketyourcreativity.com Introduction I am Lisa Jacobs, a work-at-home mom and CEO of a thriving creative business. I get paid to do what I love to do, and I want the same for you.

Through my blog, Marketing Creativity, I show people how to get more website traffic, sales and professional recognition. I want you to build a business that you rely upon for extra income, and I can help you brand, market and advertise your wares to make it happen.

Plus, I talk about building and expansion every chance I get because it is delicious, and I love it! The infinite potential for growth is, by far, my favorite part of this career.

While I discuss the strategy and operation of my business often, I rarely share the full story of how I built my own. Here’s the truth: I never imagined I could do something I love, work from home, and get paid for it. To this day, the thrill of it still knocks me off my chair.

I built the Energy Shop in 2010 with less than $100 in supplies. Today, I’ve earned more than six figures and counting. This complimentary e-book will give you some background on my journey and some insight into my strategy over the years.

About Lisa Jacobs I live in a gloriously rural area of Virginia in a town

–  –  –

My Marketing Strategy, in a Nutshell If you live in a snowy region, you’ll know that every time there’s a big snowstorm the news and weather channels cover it all. day. long. If you’re anything like me, you watch the report for five minutes and then wonder: who in the world is going to watch this all day long?

The answer to that question is: my husband. He eats snowy weather reports up with a spoon. He simply can’t get enough of the Doppler, the predictions, the pictures or the footage of snow. He loves it, and he tunes in and switches between snow-reporting channels all. day. long.

Here’s the important question: Which viewer is more valuable to the news stations?

The woman who tunes in for five minutes or the man who tunes in for five hours?

Which person is going to watch more commercials, share snow report videos, and talk about what they’re hearing on the news? The guy who tunes in for five hours, of course.

I’ve always understood this about business. “My people” are the only people I focus on. Many sellers will jump through hoops for that one-off sale: they’ll stuff keywords, list and re-list all day long, spend eight hours chatting in the forums, etc., but I’ve never been a seller who looks for one-off sales (or five-minute viewers).

I only want to talk to the people who are willing to really tune in. I know they’re what matters most to my bottom line, and I value them immensely. In fact, I invite my Energy Shop customers to read Marketing Creativity regularly (the blog where I discuss all the marketing strategies I use to find Energy Shop customers).

Know why? Because if you look at the core of my strategy, it is simply this:

• Find people who deeply appreciate your work, and then

• Deeply appreciate those people, and then

• Brainstorm ways you can find more people just like them.

There’s no scheming or tricking involved. I certainly do not use fear-based tactics or cringe-worthy advertising strategies. I offer full disclosure into my very honest marketing mission: I want to find the people who really get what I do.

If that sounds good to you, then let’s get down to business.

–  –  –

The Success Series The Success Series is a guide that I created to help people create side income and a multi-faceted business from their passions. Even if you already own an online storefront, you might find new ideas to create multiple streams of income. And who doesn’t love multiple streams of income?!

• Part 1: What do you want? That is the question! • I am curious: Do you know yourself well enough to have a clear definition of what you want? It sounds like a simple question, but many people don’t (1.) Know themselves well or (2.) Have a clear definition of what they want. And it’s imperative that you figure this out! I created Marketing Creativity with the specific purpose of helping handmade sellers define and create the success they seem to seek. I offer tips, ideas, and instruction for gaining sales and earning income.

However, if you don’t have an intended destination, how will you ever arrive? In other words, business articles can offer you advice all day long, but unless you apply it toward your definite goals, you’ll be zigzagging all over the map.





I have an important request of everyone who reads this series. I ask it kindly, but urgently: please do not compromise with this life. Please do not vaguely wish for more money, more exposure, more family time, more love, more success, more laughter, or more adventure. If you want more of anything, turn off the TV or stop surfing the internet, sit down with yourself, and clearly identify what needs to change for you to feel fulfilled, satisfied, and hungry for more Life every day!

Because we all deserve more LIFE! in our life.

{Tweet it} This means no more accepting, keeping, or doing what you don’t want. This is a tough statement because it calls for change. Change can be uncomfortable--but the discomfort only lasts a minute in the grand scheme of things. I’ll talk more about embracing change later in the program, but the point is...

Market Your Creativity by Lisa Jacobs | www.marketyourcreativity.com

As Cherie Carter-Scott said, “You deserve to have everything in your life exactly as you want it.” To kick-start your success, I ask that you create a clear definition of what you want. The rest of the series will help you start organizing your wants and desires into an action plan, but first you must specifically name what it is that you want for your life.

Next action. Compose an “I Want” list. It will have three columns, and I’d like you to list AT LEAST ten items under each category. Your categories are: I want to have; I want to be; and I want to do.

Don’t you dare put easy things on that list! Here, you want to stretch your imagination, reach for the stars, and envision your very best life. Yes, you can have it all--you absolutely deserve to have everything in your life exactly as you want it.

So go make your list and check it twice!

Market Your Creativity by Lisa Jacobs | www.marketyourcreativity.com

–  –  –

• Part 2: Ready up for change. What don’t you like? • Now I ask you to prepare for change, as it’s absolutely necessary in life. How do you feel about change? Personally, I love it though I know how uncomfortable it can be.

Change can break hearts, cause grief, make you hurt, and induce fear. Sometimes it’s blunt and traumatic, and you’re left in the wake of change trying to piece yourself back together.

At other times change is so subtle and gentle, it happens without your knowing.

Suddenly, you feel the urge for a new haircut, a new wardrobe, or even a new career. The instinct to change pushes you to spring clean, clear your clutter, and organize your life. It blooms in rhythm with the seasons.

Change is born of your desire to grow as a human being. It’s part of evolution. It happens regularly as you shed who you were and open up to whom you are meant to be. Many people resist change and stand hard in their position; Others embrace it and follow its lead. Like anything else, you have three options on how you’d like to handle change: fall backward, stay in place, or advance forward. Which one do you choose?

Open yourself to the flowing river of life. Don’t decide where change is taking you;

let it lead. Last year, I resolved to finish a book, but in the middle of composing it, the Energy Shop fell into my lap and became a full-time gig. The book had to wait while I let that sudden inspiration be birthed into reality. Don’t be too rigid, and always be willing to improvise.

Next action. Create a “What I don’t like” list. Naming your dislikes is the quickest, easiest way to discover what needs to change in order for you to succeed. I want you to observe every aspect of your day for the next three days, and keep a running tab of things you don’t like. List at least three items for each of the five pillars of life: 1. Physical; 2. Relational; 3. Financial; 4. Spiritual; and 5. Mental.

Physical will include what you don’t like about your body and your physical space.

Your relational category includes any issues you’re having with every living thing you have a relationship with--from houseplants to your child’s friend’s parent.

Financial dislikes include any problems or worries that occur in relation to money.

The spiritual category will cover anything that unsettles your overall wellbeing. And finally, mental dislikes will cover lack of attention, focus, and continued learning, as well as time management and productivity.

Market Your Creativity by Lisa Jacobs | www.marketyourcreativity.com

–  –  –

• Part 3: Create an “I’m SO Good at This!” List • If you haven’t figured it out by now, I’m going to let you in on the secret: We’re researching your best life! First, you made a list to help you figure out what you want. Next, you created a list of all the things you don’t like about the way your present life is unfolding. Now, you’re going to study your activities and figure out what you love to do well! How fun is that? If you’ve never looked at your life like this before, then I am particularly excited for you!

Next action. Create an “I’m So Good at This” list. This one is really eye-opening and a joy to create. It will have four categories. I want you to list at least five items in each category, though I encourage you to list as many as you can. Your

categories are:

1. I do this very well (I’m practically an expert or I am an expert)

2. I do this rather well (better than most)

3. I do this well (better than some)

4. Things I want to learn to do well in the near future Take a few days and really think about this list. You’ll definitely enjoy most things you do well, so train yourself to be conscious of what you’re doing and how good you are at it. Some activities to get you thinking: dancing, cleaning, playing softball, shipping, gift wrapping, crafting (be specific--knitting, making soap, throwing pottery), organizing, writing, exercising, caregiving, cooking or baking, playing golf, marketing or promoting your business, socializing, decorating, etc.

Go through your day from start to finish and think about your routine. You’ll surprise yourself at how many items you can add to the list!

Market Your Creativity by Lisa Jacobs | www.marketyourcreativity.com

–  –  –

Next you are going to map the “I Want” list that you created in the first assignment. By simply mapping this long lists of wants, you begin to organize your plan for success. As you consider each of your desires, your priorities present themselves in proper order. As you put your distant goals further out on the map, any current or pressing goals will feel more surmountable.

Next action. Grab a blank piece of paper (or use the back of this page). Put a “you are here” dot right in the center of your canvas. Next, grab your “I want” list and get ready to move all the items over to your Dream Map.

–  –  –

Just like a real map, your dreams and destinations certainly can’t be stacked all on top of one another. As you plot your destinations, you may realize that some take priority over others, some are within reach, and some will take longer to achieve.

As I was doing my own Dream Map, I realized that some of my desires are way off into the future. For instance, I want to be an active senior, but that’s decades away so I’m able to put that desire way out in the corner of the map. I want to be a good wife and mother to my family. Because I want that all day, every day, I practically wrote it over top my “you are here” marker. As I filled up my map, I started to separate what was important to me right now from what I’d like to focus on later.

In creating your map, you will see how your goals are achievable and that you must physically move toward them. If I want to travel from Pittsburgh to New York, I can’t sit down on a park bench in Pittsburgh and wonder why I’m not getting to New York.

–  –  –

It seems simple, but few people actively move toward their dreams. Most people are sitting on a metaphorical park bench complaining about how their dreams aren’t showing up for them. Can New York show up in Pittsburgh? NO! If you want to see New York, you must move toward it.

Have fun with this assignment, and meet me back here for Part 5, where I’ll help you speed your travel along your Dream Map.

• Part 5: Remove Your Speed Bumps • Welcome to the finale of the Success Series! Let’s wrap this up by brainstorming ways you can speed up your travel along your Dream Map. We’ll utilize some of the assignments that you’ve already completed (starting with your “What I Don’t Like” list), so have them handy.



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