FREE ELECTRONIC LIBRARY - Dissertations, online materials

Pages:   || 2 |

«Education Ph.D. Duke University, Fuqua School of Business; Field: Business Administration M.B.A. UCLA, Anderson Graduate School of Management A.B. ...»

-- [ Page 1 ] --

Curriculum Vitae


University of Michigan Office: (734) 764-6355

Stephen M. Ross School of Business Fax: (734) 936-8716

701 Tappan Street, R5374 E-mail: yoonc@umich.edu

Ann Arbor, MI 48109-1234 http://webuser.bus.umich.edu/yoonc/research Education Ph.D. Duke University, Fuqua School of Business; Field: Business Administration M.B.A. UCLA, Anderson Graduate School of Management A.B. University of California, Berkeley Current Academic and Research Appointments 2016 – present Professor of Marketing, University of Michigan Stephen M. Ross School of Business 1999 – present Faculty Associate, Institute for Social Research, University of Michigan Research Center for Group Dynamics 2006 – 2016 Associate Professor of Marketing, University of Michigan Stephen M. Ross School of Business Winter, 2014 Visiting Scholar, Stanford University, Department of Psychology Fall, 2013 Visiting Scholar, INSEAD, France, Marketing Department 1999 – 2006 Adjunct Assistant Professor of Psychology, University of Michigan Cognition and Perception Area 1998 – 2006 Assistant Professor of Marketing, University of Michigan Stephen M. Ross School of Business 1995 – 1998 Assistant Professor of Marketing, University of Toronto Joseph L. Rotman School of Management Publications in Refereed Journals Lambert-Pandraud, Raphaelle, Gilles Laurent, Etienne Mullet, and Carolyn Yoon (in press), “Impact of Age on Brand Awareness Sest: A Turning Point for Consumers’ Early 60s,” Marketing Letters.

Karmarkar, Uma, and Carolyn Yoon (2016), “Consumer Neuroscience: Advances in Understanding Consumer Psychology,” Current Opinion in Psychology: Consumer Behavior, 10, 160-165.

Kitayama, Shinobu, Anthony King, Ming Hsu, Israel Liberzon, and Carolyn Yoon (2016), “Dopamine-System Genes and Cultural Acquisition: The Norm Sensitivity Hypothesis," Current Opinion in Psychology: Culture, 8, 167-174.

Hsu, Ming, and Carolyn Yoon (2015), “The Neuroscience of Consumer Choice,” Current Opinion in Behavioral Sciences: Neuroeconomics, 5, 116-121.

Camerer, Colin, and Carolyn Yoon (2015), “Introduction to the Journal of Marketing Research Special Issue on Neuroscience and Marketing,” Journal of Marketing Research, 52(4), 423-426.

Plassmann, Hilke, Vinod Venkatraman, Scott Huettel, and Carolyn Yoon (2015), “Consumer Neuroscience: Applications, Challenges, and Possible Solutions,” Journal of Marketing Research, 52(4), 427-435.

Publications in Refereed Journals (continued) Kitayama, Shinobu, Anthony King, Carolyn Yoon, Steve Tompson, Sarah Huff, and Israel Liberzon (2014), “The Dopamine Receptor Gene (DRD4) Moderates Cultural Difference in Independent versus Interdependent Social Orientation,” Psychological Science, 25(6), 1169Atakan, Sinem, Richard P. Bagozzi, and Carolyn Yoon (2014), “Consumer Participation in the Design and Realization Stages of Production: How Self-Production Shapes Consumer Evaluations and Relationships to Products,” International Journal of Research in Marketing, 31(4), 395-408.

Smidts, Ale, Ming Hsu, Alan G. Sanfey, Maarten A.S. Boksem, Richard B. Ebstein, Scott A. Huettel, Joe Kable, Uma Karmarkar, Shinobu Kitayama, Brian Knutson, Israel Liberzon, Terry Lohrenz, Mirre Stallen, and Carolyn Yoon, (2014), “Advancing Consumer Neuroscience,” Marketing Letters, 25(3), 257-267.

Cassidy, Brittany S., Trey Hedden, Carolyn Yoon, and Angela H. Gutchess (2014), “Age Differences in Medial Prefrontal Activity for Subsequent Memory of Truth Value,” Frontiers in Psychology: Emotion Science, 5(87), 1-10.

Atakan, Sinem, Richard P. Bagozzi, and Carolyn Yoon (2014), “Make it Your Own: How Process Valence and Self-Construal Affect Evaluation of Self-Made Products,” Psychology and Marketing, 31(6), 451-468.

Mourey, James A., Daphna Oyserman, and Carolyn Yoon (2013), “One Without the Other: Seeing Relationships in Everyday Objects,” Psychological Science, 24(9), 1615-1622.

Huff, Sarah, Carolyn Yoon, Fiona Lee, Alekhya Mandadi, and Angela H. Gutchess (2013), “SelfReferential Encoding and Processing in Bicultural Individuals,” Culture and Brain. 1 (1), 16-33.

Yoon, Carolyn, Richard Gonzalez, et al. (2012), “Decision Neuroscience and Consumer Decision Making,” Marketing Letters, 23 (2), 473-485.

Shiv, Baba and Carolyn Yoon (2012) “Integrating Neurophysiological and Psychological Approaches:

Towards an Advancement of Brand Insights,” Journal of Consumer Psychology, 22 (1), 3-6.

Beadle, Janelle N., Carolyn Yoon, and Angela H. Gutchess (2012), “Age-related Neural Differences in Affiliation and Isolation,” Cognitive, Affective, and Behavioral Neuroscience, 12 (2), 269-279.

Carpenter, Stephanie and Carolyn Yoon (2012), “Aging and Consumer Decision Making,” Annals of the New York Academy of Sciences, 1235, E1-E12.

Reimann, M., Alan J. Malter,...Carolyn Yoon, and Chen-Bo Zhong (2012), “Embodiment in Judgment and Choice,” Journal of Neuroscience, Psychology, and Economics, 5 (2), 104-123.

Yoon, Carolyn, Richard Gonzalez, and James R. Bettman (2009), “Using fMRI to Inform Marketing Research: Challenges and Opportunities,” Journal of Marketing Research, 46 (1), 17-19.

Dietvorst, Roeland C., Willem J.M.I. Verbeke, Richard P. Bagozzi, Carolyn Yoon, Marion Smits, and Aad van der Lugt (2009), “A Sales Force–Specific Theory-of-Mind Scale: Tests of Its Validity by Classical Methods and Functional Magnetic Resonance Imaging,” Journal of Marketing Research, 46 (5), 653-668.

Yoon, Carolyn, Catherine A. Cole, and Michelle Lee (2009), “Consumer Decision Making and Aging:

Current Knowledge and Future Directions,” target article for Research Dialogues, Journal of Consumer Psychology, 19 (1), 2-16.

Cole, Catherine A., Michelle Lee, and Carolyn Yoon (2009), “An Integration of Perspectives on Aging and Consumer Decision Making,” Journal of Consumer Psychology, 19 (1), 35-37.

Publications in Refereed Journals (continued) Gutchess, Angela H., Elizabeth A. Kensinger, Carolyn Yoon, and Daniel L. Schacter (2007), “Aging and the Self-Reference Effect in Memory,” Memory, 15 (8), 822-837.

Yoon, Carolyn, Michelle P. Lee, and Shai Danziger (2007), “The Effects of Optimal Time of Day on Persuasion Processes in Older Adults,” Psychology and Marketing, 24 (5), 475-495.

Hedden, Trey and Carolyn Yoon (2006), “Individual Differences in Executive Processing Predict Susceptibility to Interference in Verbal Working Memory,” Neuropsychology, 20 (5), 511-528.

Yoon, Carolyn, Angela H. Gutchess, Fred Feinberg and Thad A. Polk (2006), “A Functional Magnetic Resonance Imaging Study of Neural Dissociations between Brand and Person Judgments,” Journal of Consumer Research, 33 (1), 31-40.

Featured in Seed Magazine, The Globe and Mail; on the Discovery Channel.

Yoon, Carolyn, Fred M. Feinberg and Angela H. Gutchess (2006), “Pictorial Naming Specificity across Ages and Cultures: A Latent Class Analysis of Picture Norms for Younger and Older Americans and Chinese,” Gerontology, 52, 295-305.

Gutchess, Angela H., Carolyn Yoon, Ting Luo, Fred Feinberg, Qicheng Jing, Richard E. Nisbett, and Denise C. Park (2006), “Categorical Organization in Free Recall across Culture and Age,” Gerontology, 52, 314-323.

Boduroglu, Aycesan, Carolyn Yoon, Ting Luo, and Denise C. Park (2006), “Age-Related Stereotypes:

A Comparison of American and Chinese Cultures.” Gerontology, 52, 324-333.

Krishna, Aradhna, Mary Wagner, Carolyn Yoon, and Rashmi Adaval (2006), “The Effects of Extreme-Priced Products on Reservation Prices,” Journal of Consumer Psychology, 16 (2), 176-190.

Yoon, Carolyn, Gilles Laurent, Helene H. Fung, Richard Gonzalez, Angela H. Gutchess, Trey Hedden, Raphaëlle Lambert-Pandraud, Denise C. Park, Ellen Peters and Ian Skurnik (2005), “Cognition, Persuasion and Decision Making in Older Consumers,” Marketing Letters, 16 (3/4), 429-441.

Skurnik, Ian, Carolyn Yoon, Denise C. Park and Norbert Schwarz (2005), “How Warnings about False Claims Become Recommendations,” Journal of Consumer Research, 31 (4), 713-724. (Lead Article).

Winner of 2008 Best Article Award, Journal of Consumer Research.

Featured in The New York Times, The Washington Post, Der Spiegel; on National Public Radio and the Science Update radio program sponsored by the American Association for the Advancement of Science (AAAS).

Kirmani, Amna, Michelle Lee, and Carolyn Yoon (2004), “Procedural Priming Effects on Spontaneous Inference Formation,”.Journal of Economic Psychology, 25 (6), 859-875.

Yoon, Carolyn, Ping Hu, Fred Feinberg, Angela Hall Gutchess,Trey Hedden, Hiu-Ying Chen, Qicheng

Jing, Yao Cui and Denise C. Park (2004), “Category Norms as a Function of Culture and Age:

Comparisons of Item Responses to 105 Categories by American and Chinese Adults,” Psychology and Aging, 19 (3), 379–393. (Lead Article) Yoon, Carolyn, Fred Feinberg, Ting Luo Trey Hedden, Angela Hall Gutchess, Hiu-Ying Chen, Joseph A. Mikels, Shulan Jiao, and Denise C. Park (2004), “A Cross-Culturally Standardized Set of Pictures for Younger and Older Adults: American and Chinese Norms for Name Agreement and Familiarity,” Behavior Research Methods, 36 (4) 639-649.

Publications in Refereed Journals (continued) Yoon, Carolyn, Lynn Hasher, Fred Feinberg, Tamara A. Rahhal, and Gordon Winocur (2000), “Crosscultural Differences in Memory: The Role of Culture-based Stereotypes about Aging,” Psychology and Aging, 15 (4), 694-704.

Yoon, Carolyn (1997), “Age Differences in Consumers’ Processing Strategies: An Investigation of Moderating Influences,” Journal of Consumer Research, 24 (3), 329-342.

Linville, Patricia, Gregory Fischer, and Carolyn Yoon (1996), “Perceiving Covariations Among the Features of Ingroup and Outgroup Members: The Outgroup Covariation Effect,” Journal of Personality and Social Psychology, 70 (3), 421-436. (Lead Article) Book (co-edited) Drolet, Aimee, Norbert Schwarz, and Carolyn Yoon (2010), The Aging Consumer: Perspectives from Psychology and Economics, Routledge.

Names one of 10 Most Important Academic Books in Business, Management, and Labor in 2011, based on 7,000+ books reviewed by Choice (the review journal of the American Library Association and Association of College & Research Libraries).

Book Chapters Yoon, Carolyn and Stephanie Carpenter (in press), “Aging Consumers,” in International Handbook of Consumer Psychology, (eds. Jansson-Boyd and Zawisza), Taylor and Francis.

Carpenter, Stephanie and Carolyn Yoon (2015), “Aging and Consumer Decision Making,” in Aging and Decision-Making: Empirical and Applied Perspectives (eds. Hess, Loeckenhoff, and Strough), Elsevier, 351-371.

Webster, Noah, Toni C. Antonucci, Carolyn Yoon, Wayne R. McCullough, Debra Fin, and Deb Hartsell (2014), “Older Adults as Consumers: An Examination of Differences by Birth Cohort,” in The Interdisciplinary Science of Consumption (eds. Preston, Kringelbach, and Knutson), The MIT Press, 281-298.

Yoon, Carolyn, Ian Skurnik, and Stephanie Carpenter (2013), “Aging and Consumption” in Identity and Consumption, (eds. Belk and Ruvio), Routledge, 187-194.

Plassmann, Hilke, Carolyn Yoon, Fred Feinberg, and Baba Shiv (2011), “Consumer Neuroscience,” in Wiley International Encyclopedia of Marketing (Vol. 3, eds. Bagozzi and Ruvio), West Sussex, U.K.: John Wiley & Sons, 115-122.

Skurnik, Ian, Carolyn Yoon, and Norbert Schwarz (2011), “Thinking About Health and Obesity: How Consumers’ Mental Experiences Influence Health Judgments,” in Leveraging Consumer Psychology for Effective Health Communications, (eds. Batra, Anand Keller, and Strecher), M.E. Sharpe.

Yoon, Carolyn, Fred Feinberg, and Norbert Schwarz (2010), “Older Consumers and Satisfaction,” in The Aging Consumer: Perspectives from Psychology and Economics, (eds. Drolet, Schwarz, and Yoon), Routledge.

Yoon, Carolyn and Catherine Cole (2008), “Aging and Consumer Behavior,” in Handbook of Consumer Psychology (eds. Haugtvedt, Herr, and Kardes), Lawrence Erlbaum Associates.

Mantonakis, Antonia, Bruce Whittlesea and Carolyn Yoon (2008), “Consumer Memory, Fluency, and Familiarity,” in Handbook of Consumer Psychology, (eds. Haugtvedt, Herr, and Kardes), Lawrence Erlbaum Associates.

Book Chapters (continued) Schwarz, Norbert, Lawrence J. Sanna, Ian Skurnik, and Carolyn Yoon (2007), “Metacognitive Experiences and the Intricacies of Setting People Straight: Implications for Debiasing and Public Information Campaigns,” in Advances in Experimental Social Psychology, Volume 39, (ed. Mark Zanna), Academic Press.

Yoon, Carolyn, Cynthia P. May, and Lynn Hasher (2000), “Aging, Circadian Arousal Patterns, and Cognition,” in Cognitive Aging: A Student Primer, (eds. Park and Schwarz), Psychology Press.

Yoon, Carolyn, Cynthia P. May, and Lynn Hasher (1999), “Aging, Circadian Arousal Patterns, and Cognition,” in Cognition, Aging, and Self-Reports, (eds. Schwarz, Park, Knauper, and Sudman), Psychology Press.

Other Publications Karmarkar, Uma, Carolyn Yoon, and Hilke Plassmann (2015), “Marketers Should Pay Attention to fMRI,” Harvard Business Review, https://hbr.org/2015/11/marketers-should-pay-attention-tofmri.

Diehl, Kristin and Carolyn Yoon (2015), Advances in Consumer Research, Vol. 43, Duluth, MN:

Association for Consumer Research.

Yoon, Carolyn (2011), “Aging Consumers,” in Consumer Insights: Findings from Behavioral Research, (ed. Alba), Marketing Science Institute.

Gutchess, Angela H., Ting Luo, Carolyn Yoon, Trey Hedden, Qicheng Jing, Denise Park (2003). How Does Culture Affect Age-Related Changes in the Categorical Organization of Memory?


published in The Clinical Neuropsychologist, 17, 88.

Working Papers under Review and in Revision

Genevsky, Alexander, Carolyn Yoon, and Brian Knutson, “When Brain Beats Behavior:

Neuroforecasting Crowdfunding Outcomes,” under review at Proceedings of the National Academy of Sciences.

Mourey, James A., Jenny G. Olson, and Carolyn Yoon, “It’s Smiling at Me: Satisfying Social Needs via Products at the Expense of Interpersonal Relationships,” invited for 3rd round review at Journal of Consumer Research.

Pages:   || 2 |

Similar works:

«EBF_017047F The European Banking Federation is the voice of the European banking sector, uniting 32 national banking associations in Europe that together represent some 4,500 banks large and small, wholesale and retail, local and international employing about 2.5 million people. EBF members represent banks that make available loans to the European economy in excess of €20 trillion and that securely handle more than 300 million payment transactions per day. Launched in 1960, the EBF is...»

«Erasmus Law and Economics Review 1, no. 2 (June 2004): 143-164 A LAW AND ECONOMICS APPROACH NEW EUROPEAN ANTITRUST ENFORCING RULES TO THE Giacomo Di Federico* Pietro Manzini** Abstract The adoption of Regulation No. 1/2003 raises some questions as to the effectiveness of the EC antitrust enforcement rules. Different criteria may be used to ascertain whether the new regulation actually improves the current application of Articles 81 and 82 of the Treaty. To this end an assessment was carried out...»

«2016 Banquet Menus Table of Contents Continental Breakfasts Breakfast Buffets Breakfast Enhancements Plated Breakfasts Brunch Menu Break Menus À La Carte Breaks Plated Luncheon Lunch Buffets Lunch on the Go Plated Dinners Buffet Dinners Menu Enhancements Specialty Food Stations Specialty Dessert Stations Banquet Wine List Hosted and Cash Bars General Information CONTINENTAL BREAKFASTS All meals are served with our Regular & Decaffeinated Coffees and a Selection of Fine Teas. Service allows for...»

«Eurasian Journal of Business and Economics 2008, 1 (1), 25-36. An Empirical Investigation of the Relationship between Quality Initiatives and Financial Performance Ali UYAR∗ Abstract Using survey data from 102 industrial enterprises, this study empirically examines the extent to which quality initiatives are implemented and the effects of quality initiatives on financial performance amongst top Turkish 500 industrial enterprises. The findings of the study are: (1) majority of Turkey’s top...»

«Networking for the European Parliament Elections 09 Projects Partners Perspectives Strasbourg, France, 11-13 June, 2008 www.bpb.de/nece Krista Baumane is Development director of PROVIDUS, a leading policy thinktank in Latvia, where her main responsibilities are fundraising, donor relations and special interactive projects aimed at public participation. She has worked as a consultant and trainer on e-democracy and e-participation issues in Central Asia and other regions/countries undergoing...»

«E. AUDIT EVIDENCE 1. The Use of Assertions by Auditor 2. Audit Procedures 3. The Audit of Specific Items 4. Audit Sampling and Other means of Testing 5. Computer-Assisted Audit Techniques 6. Not-for-Profit Organisations The Use of Assertions by Auditor What are substantive procedures? Substantive procedures are tests to obtain audit evidence to detect material misstatements in the financial statements. Substantive procedures generally include analytical procedures and test of detail of...»

«EDUCATION IN THE 21st CENTURY:MEETING THE CHALLENGES OF A CHANGING WORLD Conference Proceedings EDUCATION IN THE 21st CENTURY: MEETING THE CHALLENGES OF A CHANGING WORLD Editor Yolanda K. Kodrzycki Federal Reserve Bank of Boston 47th Economic Conference June 2002 The production of this volume was made possible through the efforts of Ann Eggleston, Kristin Lovejoy, and Kim Underhill of the Research Department of the Federal Reserve Bank of Boston. Charts and diagrams were prepared by Heidi Furse...»

«Paper to be presented at the DRUID Tenth Anniversary Summer Conference 2005 on DYNAMICS OF INDUSTRY AND INNOVATION: ORGANIZATIONS, NETWORKS AND SYSTEMS Copenhagen, Denmark, June 27-29, 2005 THE POLITICAL ECONOMY OF THE “NEW BIOLOGY”: Biotechnology and the Competition State Hans Löfgren, Deakin University, Australia Mats Benner, Research Policy Institute, Lund University, Sweden 5 April 2005 Abstract The central hypothesis of this paper is that the bio-economy is critically dependent on...»

«Committee for Finance OFFICIAL REPORT (Hansard) Overview of the Work of the Special EU Programmes Body: Department of Finance and Special EU Programmes Body 29 June 2016 NORTHERN IRELAND ASSEMBLY Committee for Finance Overview of the Work of the Special EU Programmes Body: Department of Finance and Special EU Programmes Body 29 June 2016 Members present for all or part of the proceedings: Mrs Emma Little Pengelly (Chairperson) Ms Claire Hanna (Deputy Chairperson) Mr Jim Allister Mr Paul Girvan...»

«ACE TO ACQUIRE CHUBB FOR $28.3 BILLION IN CASH AND STOCK Complementary Businesses and Skills Will Create Global P&C Industry Leader with Superior Product, Customer and Distribution Channel Capabilities Growth and Efficiencies from Greater U.S. Capabilities and Increased International Presence Will Enhance Earning Power and Drive Substantial Growth and Future Value Creation Combination Will Have Greater Growth and Earnings Than The Sum of the Two Companies Separately Transaction Immediately...»

«ICTF/Thunderbird Essentials in International Credit & Trade Finance Course – Content Experts Walter (Buddy) Baker, Vice President/Manager, Global Trade Services – Fifth Third Bank Walter (Buddy) Baker has over 30 years of experience in international trade finance. In May 2009 he joined Fifth Third Bank as head of their Trade Services Sales team, based in Chicago. Fifth Third is one of the 20 largest banks in the US and provides a full range of risk mitigation and financing products for...»

«Promise and Peril 1 Running Head: PROMISE AND PERIL Promise and Peril in Implementing Pay for Performance: A Report on Thirteen Natural Experiments MICHAEL BEER Harvard Business School Harvard University Boston, MA 02163 (617) 495-6655 Fax: (617) 496-4072 mbeer@hbs.edu MARK D. CANNON Peabody College of Education Vanderbilt University Box 514, GPC Nashville, TN 37203 (615) 354-8768 Fax: (615) 353-8411 Email: mark.d.cannon@vanderbilt.edu Promise and Peril 2 Promise and Peril in Implementing Pay...»

<<  HOME   |    CONTACTS
2016 www.dissertation.xlibx.info - Dissertations, online materials

Materials of this site are available for review, all rights belong to their respective owners.
If you do not agree with the fact that your material is placed on this site, please, email us, we will within 1-2 business days delete him.